“Content is the new black.” –Nicole Hanratty
Marketing Communication Expert
Nicole Hanratty is a marketing communication expert with extensive experience in brand development, brand management, brand refreshes, experiential marketing, e-comm, and content marketing. She works with brands to build strategic 360 marketing plans that meet KPIs.
Nicole has successfully positioned two companies to go public. She is a proven team builder with extensive experience in managing creatives and hiring vendors.
Nicole has successfully launched and directed the redesign of multiple websites including coordinating e-comm, digital books, SEO, SEM, and social platforms.
Nicole has implemented and advised on substantial marketing budgets for B2B, B2C, and CPG companies. She has negotiated media buys in print, billboard, digital, radio and television for clients.
Nicole has over 10 years years of both agency and brand experience in these core areas: identifying market opportunities; developing belief-based brand positioning; creative directing new product lines; managing project budgets and reporting results; researching consumer habits, competitors, and target demographics; directing creatives and media partners for e-comm, social, digital and print; global travel to represent company; ideating brand activations; and identifying strategic sponsorships.
Her journalism portfolio includes print and on-camera interviews with: Chevy Chase, Josh Duhamel, Meagan Good, Martin Garrix, Scissor Sisters, Dev, Jana Kramer, Maggie Q, Chad Lowe, Rowan Blanchard, Orianthi, Pentatonix, Fifth Harmony, Far East Movement, Passenger Music, Zendaya, Ryan Jarmen (The Cribs), Leyon Azubuike (Glovworx, NBC’s Strong), Dallon Weekes (Panic! at the Disco), Dijon Talton, Ryan Cabrera, Tess Henley, Semi Precious Weapons, Holychild, Dead Sara, Ted Stryker, Trevor Hall, ZZ Ward, Head and the Heart, Saints of Valory, and G.R.L.