“Content is the new black.” –Nicole Hanratty
Marketing Communication Expert
Nicole Hanratty is an entrepreneur, accomplished journalist, PR strategist, and marketing visionary. Aside from creating a leading entertainment charity-focused website in Los Angeles, Nicole has developed communication strategies and content for multi-million dollar companies and celebrities. She has activated brands in more than five countries and across the United States.
Her attention to detail and trend-setting ideas have resulted in extensive brand growth for her clients which include Beachbody’s Autumn Calabrese, Randy Jackson of American Idol’s Firebird Music Festival, Grammy-nominated Justin Jesso, 3x Super Bowl Champion Willie McGinest, Nick Hexum and 311, Darren Kavinoky, owner’s of The Bachelor Mansion, Bhang Inc., Cypress Hill Bhang and more. Nicole is widely consulted for her insights and expertise in the Wellness, Entertainment, Cannabis, Craft Beer, and Legal industries.
Nicole’s education includes an M.S. degree in Communication, specializing in Journalism Innovation from Syracuse University’s S.I. Newhouse School of Public Communications; an M.A. degree in Political Science with an emphasis in International Politics from CSUN; and a B.A. degree in Legal Studies and Politics with an emphasis in International Law from UCSC.
Nicole has successfully positioned two companies to go public. She is an experienced trusted team builder.
Nicole is a skilled project manager and takes creative concepts to the finish line. She has directed the redesign of multiple websites including coordinating e-comm, digital books, SEO, SEM, and social integration.
An expert in creating marketing budgets for B2B, B2C, and CPG companies, Nicole implements brand strategy through effective marketing tactics. She is an experienced contract negotiator having overseen millions of dollars of media buys for OOH, print, digital, radio and television for clients.
Nicole has over 12 years of both agency and in-house brand experience in these core areas: global partnerships; experiential marketing; identifying market opportunities; developing belief-based brand positioning; creative directing new product lines; managing project budgets and reporting results; researching consumer habits, competitors, and target demographics; directing creatives and media partners for e-comm, social, digital and print; presentations; and strategic sponsorships.
Her journalism portfolio includes print and on-camera interviews with: Chevy Chase, Josh Duhamel, Meagan Good, Martin Garrix, Scissor Sisters, Dev, Jana Kramer, Maggie Q, Chad Lowe, Rowan Blanchard, Orianthi, Pentatonix, Fifth Harmony, Far East Movement, Passenger Music, Zendaya, Ryan Jarmen (The Cribs), Leyon Azubuike (Glovworx, NBC’s Strong), Dallon Weekes (Panic! at the Disco), Dijon Talton, Ryan Cabrera, Tess Henley, Semi Precious Weapons, Holychild, Dead Sara, Ted Stryker, Trevor Hall, ZZ Ward, Head and the Heart, Saints of Valory, and G.R.L.