Content is the new black. Effective marketing communication plans today must be fully-integrated cross-platform strategies that leverage public relations, UGC, and real-time advertising. Contact Nicole Hanratty for more information.
Communication Expert Nicole Hanratty Video Portfolio Reel
World Day Against Human Trafficking (Written, Produced and Edited by Nicole Hanratty)
Produced and Edited by Nicole Hanratty, Interview by Darren Kavinoky and Nicole Hanratty
Through her Journalism Innovation studies, Nicole has been exposed to the latest technology like 3D gaming, Unity, 360 video, Virtual Reality, interactive graphs, and cutting-edge content platforms. An example of her work at Syracuse is an implementation of hologram technology to enhance storytelling.
Marketing: Nicole Hanratty is a brand strategist and marketing expert. Clients include CPG brands, celebrities, charities, and independent start-ups. She has global experience activating brands, developing campaigns, expanding brand reach, and attracting key partners.
Alliances (past and present): Forbes Communication Council, Lupus LA, and Westlake Village Cultural Recreation Advisory Board
Communication: Marketing communication across multiple platforms, budget analysis, ROI reporting, KPI identification, development of creative advertising initiatives, journalism, multi-media, editing, voiceovers, creative directing graphic design projects, production, scripting, press releases, marketing strategies, social media management, editorial calendars, marketing plans, identifying popular content, content creation, activations, ambassador identification, alliances, and digital advertising.
Management: Manage a team in an agency setting, provide feedback and oversight on multi-media marketing and adverting initiatives, oversee brand voice, social media best practices, project manage website development of e-commerce and complex build-outs, edit copy, oversee and educate interns and employees, coordinate special events. Provide advise and feedback to charity event boards.
Content Marketing Manager: Consult on matters of public image and overall goals of targeted marketing outcome. Create strategic alliances and bridges between like entities. Manage content strategy and marketing as it pertains to public relations and advertising.
Digital: Essential skills and best practices in WordPress, Premier, Final Cut Pro, Garage Band, Photoshop, Illustrator, Asana, Slack, Dropbox, GSuite, Outlook, Social Report, Hootsuite, and social platforms.
Social Media, Lupus Orange Ball 2016: Create promoted hashtags for the event. Take photos to post from Lupus LA socials night of the gala.
Music Production, Special Olympics World Games 2015: Multi-task as a music production team member / DJ assistant for Gymnastics on-air ESPN live competition. Coordinate and execute timed play of on-air in competition music for athletes. Select popular music tracks for intermittent crowd entertainment. Adapt to and deliver multi-media music production needs on demand in a fast pace environment.
Committee Member, Lupus LA Poker Tournament 2013 – 2015 Develop leads for sponsors and donations via direct communication and media promotions.
Producer, Casa Pacifica 2013 and 2014: Produce Christmas Boutique concert providing live music for abused and neglected children in residence. Bring in musicians, schedule set times, organize volunteers, solicit donations and bring awareness to the cause through entertainment.
MS Communications (in progress) Syracuse University’s S.I. Newhouse School of Public Communications
MA Political Science California State University, Northridge
BA in Legal Studies and Politics University of California, Santa Cruz