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Top Trends Spawned by Corona-Virus: COVID-19 New Normals that will impact Marketing and Crisis Communication

Did you get caught with your crisis communication pants down? The outbreak of COVID-19 created massive economic and social behavior shifts in Q1 of 2020. Companies and brands were caught without a crisis communication plan in place. Consumers and brands alike are operating in a state of fear and in isolation. Consumers are “panic buying.” Brands are…
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April 4, 2020 0

Win outside your creative comfort zone: Digital Brand Strategies in 2020

By Nicole Hanratty Are you willing to take a creative risk? Successful digital campaigns in 2020 require that you turn everything you assume to be true inside out.  Success requires you to be a disrupter in the noisy overcrowded digital space. Success requires you to engage in a way that surprises consumers and provokes conversation. …
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January 31, 2020 0

Best ways to leverage marketing platforms to increase sales

Want to leverage your marketing platforms to increase sales? In the digital marketing space, things evolve quickly. Trends rise and fall and only those quick on their feet can keep up. Here are 6 marketing tips in an easy to reference and save infographic (scroll down for infographic) that shows you the best ways to…
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January 6, 2020 0

With this ring, build her bridge

I have a ring on my finger that I never take off.  It’s a simple round gold band. I fidget it with it when I am thinking during a meeting.  I look down at it when I need the motivation to dig deeper. It reminds me that when you put yourself in the middle, every…
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October 19, 2019 0
How to build a branded content library for Instagram by Nicole Hanratty Ta Da Neon Sign Photo

How to build a branded content library for Instagram

  When you are communicating your brand on Instagram, the trick is to find a new image for each post that represents your brand with repeating yourself.  Build a content library that hits a home run with your message every time, but with a different team player up at bat.   Look at the Instagram feed of…
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July 23, 2018 0
3 ads that hit the Emotional Endzone and why - Beautiful flowers in a vase in the foyer of the Beverly Hills Hotel, entrance to Polo Lounge. Photo taken by Nicole Hanratty

3 ads that hit the Emotional Endzone and why

Three ads that hit the Emotional Endzone and why By Branding Expert Nicole Hanratty Emotional Endzone and Connecting with Your Audience In branding, if your ads miss the Connection Circuit, you will fail to move your product forward into the Emotional Endzone. How do you connect with your audience? Whether you are creating a social media graphic to post…
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March 25, 2018 0
5 Ways To Improve Communication Skills and Marketing Plan

5 Ways to Improve Your Communication Skills and Marketing Plan

Who do you trust to tell your story? 5 Ways to Improve Your Communication Skills and Marketing Plan By Communication Expert Nicole Hanratty     Watch via Google Slides or read the blog post below.   Media • Publicity • Interview Preparation   1. Who do you trust to tell your story? Having a hired…
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January 8, 2017 0
Darren Kavinoky, founder of 1.800.NoCuffs, turned into a hologram movie by Nicole Hanratty

Spectre Projector Puts Hologram Movies in the Palm of Your Hand

A few weeks ago, I began working on a hologram movies case study for my Syracuse University Emerging Media Platforms class.  I asked the question, “Will hologram video be the next step in journalism?”  I set out as one journalist with limited tools, (a Spectre projector, an iPhone, a black screen, a green screen, professional lights,…
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December 18, 2016 0
careers in communication

Future Careers in Communication as Tech Emerges

How are careers in communication developing as technology emerges? I remember about 17 years ago when I began learning how to edit video and create photo montages. It was not an inexpensive venture to take on as an independent contractor, the software was expensive at the time as was the hardware and the backup drives.…
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December 11, 2016 0

Aerial footage and drone capture data transform storytelling

Today more than ever with the ease of obtaining aerial footage and drone capture data this media can transform storytelling. Near where I live in Agoura Hills and the Santa Monica Mountains, there is currently a controversial story making headlines and drawing heated town debates about a mountain lion dubbed P-45 that is on a…
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December 2, 2016 0
Spectre Hologram Technology on top of a smart phone viewing a hologram video

Will hologram video be the next step in journalism?

  Will hologram video be the next step in journalism? In the next few weeks, I will be challenging my communication skills by testing out the ease of creating hologram content for viewing on smartphones. Using technology from Spectre that brings hologram videos to your smartphone with an inexpensive acrylic device, I will test just…
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November 27, 2016 0

Sensor Journalism Empowers Public to Tell Important Stories

Sensor journalism is empowering the public in new ways to tell data-driven stories that are important to their community or brand. Data-driven journalism is not new, but the online availability at reasonable costs of sensors to measure everything from air pressure to speed and motion now puts data journalism in the palm of the public’s…
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November 18, 2016 0

Virtual Reality Offers New Medium for Public Outreach

How can virtual reality offer a new medium for public outreach? Yesterday as I drove to work on my usual course that crisscrosses through an upper-class neighborhood, (thank you Waze) saving me time avoiding commercial streets. There was a man lying on the sidewalk in front of a beautiful home whom I had never seen…
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November 10, 2016 0

Scanning Takes On a New Dimension

The Autodesk 123D App is palm of your hand free scanning technology which will change the way you store memories, archive valuables, and tell stories. With the quick download and opening of a free app on your smart device, you can be ready to create your first capture project in minutes. This week I went…
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November 4, 2016 0

Technology is the Future of Communications Careers

Have you ever thought about the future of communications careers? Do you worry that Automated Intelligence (AI) will have your job one day? It might, but that shouldn’t frighten you. It should inspire you. I recently told Forbes in an interview, “There is a real opportunity for communications professionals to pave their own road with…
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October 27, 2016 0

Tell Your Story in Gaming Engine

  Have you ever thought about telling your story with a gaming engine or in virtual reality? Above is a screenshot from a virtual music festival I created in Unity to showcase how a brand or journalist can utilize the power of virtual recreation to represent their product. While this virtual reality demonstration is simplistic,…
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October 20, 2016 0
email usage

Email Usage Continues to Dominate Digital Communication

An aspect of digital media that has changed drastically as a result of emerging technology is email usage.  For those of us who think email didn’t start until AOL made it popular, the truth is that the first email message was sent in October of 1971.  It was sent by Ray Tomlinson who inserted the “@”…
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October 18, 2016 0

3 Ways Technology and Journalism Transform Stories

by Nicole Hanratty   How are technology and journalism transforming story-telling today?   There is no time to rest on your laurels in the field of Communications today.  If you are not thinking about virtual reality, drones, the Internet of Things, 3D video, and other new ways to transform information into new formats then you risk…
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October 9, 2016 0

Pros and Cons of Using WordPress

Wondering if you should be using WordPress?While many of us miss the good While many of us miss the good ol’ days of the typewriter, when ink on the fingertips was a sure sign you were a writer, most of us wouldn’t trade our quick and easy desktop computers for the world. The new challenge…
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May 25, 2016 0
Nicole Hanratty content curator

The Future of Communications

March 25, 2016–Los Angeles, California–What is the future of communications? My great grandparents lived through the birth of the telephone and only a few generations later, I witnessed the birth of the cell phone, computer and internet. Technology is advancing at rapid pace speed. Common acceptance of robots, drones, self driven cars, holograph technology, Oculus…
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March 25, 2016 0
Restaurant in London, Dishoom uses a creative sign holder to catch the eye of customers walking by at the London Olympics.

5 Ways to Make Ads a Conversation

Advertising is like a fine choreographed dance. Both the consumer and the advertiser have equally important roles and if either partner takes a step in the wrong direction the goal of the project is squashed.   Consumers see the burden of proof on the advertiser, (the company or the brand), to court or entertain them.…
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March 18, 2016 0

Online Overload Equals Flummoxed Student

This week has been a whirlwind of online overload learning in digital communications and mass media. From exploring how digital journalists can write create and publish stories at lightening speed, hearing from Bernard Marr how Big Data will one day just be accepted as the norm, to discussing the proper usage of mass produced content…
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March 11, 2016 0

Big Data or Big Daddy: Same Premise Different Day

Remember that Adam Sandler movie “Big Daddy” (1999) about the guy who adopts a small boy to impress a girl then later realizes how much responsibility he has just undertaken? The girl is pretty, the kid is cute, the idea is fun, and the good hearted intentions of adopting an orphan are impressive. But Adam…
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March 4, 2016 0